tsbook and eSports specialist UltraPlay has announced that it will become the first company to offer live betting for the FIFA interactive World Cup.

The FIFA Interactive World Cup is the eSports equivalent of the football World Cup. Organised by both EA and FIFA, the tournament sees 32 of the sport's best players compete for the championship. The next tournament will be held in London between the 16 and 18 August.

Peter Ivanov, Head of eSports trading at UltraPlay said: “Led by the mission and experience of building a betting brand that appeals to eSports fans, UltraPlay is constantly improving its eSports odds provision and betting options to offer next level of gaming experience. That was the core idea behind the company’s decision to become the first iGaming provider offering live betting on FIFA Interactive World Cup Grand Final - the highly ranked and prestigious international tournament followed by millions of fans worldwide.”

Exclusive live betting options will be given to online operators who use UltraPlay’s betting solutions. These include VitalBet, Ebettle and Loot.bet.