a-based online casino and sportsbook, Mr Green, named Mattias Wedar as permanent chief executive of its Mr Green & Co Technology business.

Mr Green is a young company having been founded in 2016. The appointment of Wedar brings in years of experience to their senior managerial roles.

Per Norman, chief executive of Mr Green & Co AB, said: “We are very happy that Mattias joins Mr Green; he has a solid background in the digital industry and a thorough experience from technology development as well as marketing and products."

The move will see Wedar replacing Stefan Gustafsson who took the role in December 2016. Wedar himself will start in his new position in September as he remains in his role at Eniro for now where he is a senior manager.

Norman added: “Mattias will be key in our further implementation of the business strategy Mr Green 2.0 and the continuous development of our technology platform which we launched last year. Our strategy encompasses a clear plan to develop an even stronger customer experience, based on digital technology and our customers’ individual preferences.”