has signed a sponsorship deal with Italian football giant FC Internazionale, becoming the club’s first ever official top betting partner.

The three-time Uefa Champions League winner and 18-time domestic league champions Inter Milan has traditionally refused any online betting company to become a club sponsor. However, the new administration decided to secure a three-year sponsorship agreement with the online sports operator bwin.

Under the terms of the new partnership deal, bwin will play a key role in providing fresh and international content, placing pitch side led screens that will promote live odds during Club Nerazzurro matches. It has also introduced 'The Race' campaign, which is a Hollywood-style 90-second car chase aiming to bring to life the excitement of the bwin experience.

Bwin will also be present at Inter’s social media channels and within their digital sphere, as a digital content strategy will provide odds content to enhance sporting information. For every match in Serie A and all of Inter's fixtures, Nerazzurri supporters will be able to evaluate the odds presented by bwin, along with statistics for each match and also promotions and special offers that are linked to a specific fixture.

Michael Gandler, Inter Milan's Chief Revenue Officer said: “We are very happy to have reached an agreement with a prestigious international brand like bwin.

“Inter and bwin are unified in their desire for growth and further development within their respective sectors. We hope that this new agreement will lead to a future full of success and innovation. Bwin can make the most of the new and developing multimedia models that the club is pushing forwards, leading to expansion within their business and providing unique and valued content for their own clients.'

Moreno Maraso, member of the Board of Directors for bwin Italia, added: “Historically, bwin have always supported and sponsored clubs who are at the peak of world football. In addition to being an Italian concessionaire of The Customs and Monopoly Agency, bwin is also a founding member of the ESA, therefore we consider it a privilege to have been chosen by Inter as their first betting partner. This collaboration highlights our closeness to the world of sport and its values.”