ne sportsbook EnergyBet has announced today a two-year betting partnership with the English football club Millwall.

The deal will see EnergyBet become the club's betting partner, with the operator advertising being placed prominently throughout The Den stadium for the 2017/18 season and concluding with the 2019/2020 Championship season.

Under the terms of the new sponsorship agreement, Lions fans will be able make the most of EnergyBet’s mobile betting service at The Den on matchdays, and the two parties will also work closely together during the duration of the partnership on various growth opportunities, competitions and exclusive promotions including a weekly prize draw for match and hospitality tickets.

Stuart Lock, Millwall’s Head of Commercial and Retail, said: “We are very pleased to welcome EnergyBet to the club and indeed to our family of commercial partners.

“We look forward to working closely with EnergyBet to find ways of positively engaging with Millwall supporters and helping to provide them with the best possible access to their innovative products and services.”

Marcin Sapinski, CEO of EnergyBet, added: “We are delighted to become a partner of Millwall. With a loyal and passionate fan base, this club is the perfect fit for our brand as we increase our coverage in the UK.

“We will have some great prizes on offer to Lions supporters, including hospitality packages and money can’t buy experiences. Millwall fans can also expect some great sign up offers and promotions.

“We wish Neil Harris and the team continued success on the pitch this season."