n online betting firm F66.com has entered a deal to become the next regional sponsor of Italian giants Juventus for the next two football seasons.

Under the terms of the agreement, F66.com has been granted the use of Serie A current champions branding and imagery for the promotion of services across Asia, with the exception of China, Vietnam and Thailand. It is expected both brands will benefit from this increased exposure.

The online operator has also confirmed it will organise competitions like ‘Fly with the Team’ which will give fans the chance to travel with the official squad for a European match. Additionally, every week former Juventus striker Fabrizio Ravanelli will offer an exclusive video blog after the club’s league games.

In a statement confirming the partnership, Juventus Co-Chief Revenue Officer said: “This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club.

“F66 will be a benchmark partner to develop activities for our Asian fans.”