ne sports betting operator 10Bet has announced a new betting partnership with German football club VfL Wolfsburg.

The deal will see 10Bet become the Bundesliga club’s Exclusive Betting Partner, with 10Bet branding featuring on pitch-side advertising, LED screens and interview boards during all league and cup games at VfL Wolfsburg’s 30,000-capacity Volkswagen Arena, as well as on all VfL Wolfsburg print media and the team’s official website.

The collaboration is the latest in a series of marketing initiatives being implemented as part of 10Bet’s expansion into new markets in the lead-up to next year’s FIFA World Cup in Russia, including the ongoing penetration of DACH markets and other key arenas.

10Bet is also currently in preliminary discussions regarding potential shirt sponsorship of an English Premier League club for next season.

VfL Wolfsburg an impressive record in both local and European competition, winning the Bundesliga in 2009 and finishing runners-up in 2015. Oshri Kostiner, 10Bet CMO, said: “We are delighted to support the Wolves throughout this thrilling 2017-18 Bundesliga campaign and are looking forward to seeing our partnership evolve over the coming years.

“This exciting collaboration between two internationally recognised brands underlines our position as a leading player in the world of online sports betting. With two decades of top-level experience each, both our teams are in the big time to stay!”