re Global has entered into a joint venture to launch a new casino and sportsbetting site under the brand of Mr. Play. The technology platform company has invested €2m into the company, securing a 40% stake, and will provide the technology that powers the new site.

Aspire Global will be co-launching the new brand in a joint venture together with industry veterans. Mr. Play will offer a fully regulated gaming offering, with Aspire Global providing the platform as well as a suite of in-house services such as bespoke CRM, multilingual Customer Support and multi-market licences, for both casino and sportsbook.

“When we decided to launch Mr. Play, we looked for more than just a software vendor. We wanted a first-rate strategic partner who could provide us with anything it takes to carve out significant market share by offering customers the best possible online gaming experience,” commented Hanan Greenberg, Mr. Play’s CMO.

Based on business milestones, the group of shareholders will finance the new company by up to €4m, of which Aspire Global’s contribution will be up to €2m.

“We are always open to opportunities where we can leverage our strong position in new profitable ways. We are excited to be part of this joint venture and look forward to materialising the potential of this product in our role as full partner,” concluded Aspire CEO Tsachi Maimon.