build up to the Global Gaming Awards London has now begun in earnest, with the judging panel now set to begin casting their votes and crowning the winners.

The London ceremony celebrates the broad nature of the international gaming world, and the nominees in the shortlist reflect this diversity.

Global Gaming Awards London champions the work of a large number of sports betting operators, from retail sites to online sportsbooks, showing how important this vertical is to the gaming economy.

The phenomenal growth in digital gaming is also acknowledged, with online casino, bingo and poker sites all getting their own categories.

The services that sustain this ecosystem are just as vital as the operators themselves, which is why awards for Corporate Services Supplier and Payment Solutions have been created to recognise their support.

Awards will also be presented to one of 25 CEOs nominated for their business leadership but with so many success stories in the gaming world over the last 12 months, it will be a tough call for the judges.

Once the votes have been cast, these will be passed to global consultancy firm KPMG to verify the results before the 16 winners are announced at the presentation ceremony on Monday 5 February at The Hippodrome Casino, London.