d of CashBet’s Initial Coin Offering, the cryptocurrency-enabled, mobile-first platform provider has announced a landmark partnership with Premier League football club Arsenal FC.

The deal marks the first of its kind, as Arsenal will become the first major team in world football to officially partner with a cryptocurrency company.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, commented: “We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”

The agreement will give the CashBet Coin brand prominent placement via in-stadium advertising channels for Arsenal home Premier League games at the Emirates Stadium.

Dr. Mike Reaves, CEO and Founder of CashBet, added: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.

“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.

“Designed specifically for online gaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection.”