liers Sporting Solutions have increased their football offering.

The B2B arm of spread betting operators Sporting Index are now providing pre-event and in-play pricing on over 4,000 matches every month during 2014, while an extended range of player markets are also on offer.

Sporting Solutions’ partner operators include Sporting Index, Betfred, Sky Bet and William Hill.

Sporting Solutions business development director Ronnie Whelan said: “This dramatic increase in coverage gives Sporting Solutions a market-leading football product and we are looking forward to demonstrating it to both current and prospective partners at ICE.

“It’s a huge year for bookmakers, with the World Cup certain to be the biggest betting event the world has ever seen, and now is the perfect time for sportsbooks to boost their football service.”