Sandyford-Sykes has previously held a number of executive roles in the gaming industry and has lectured on slot product development and content strategy. In his new role, Sandyford-Sykes will have full executive responsibility for SG Digital's nine game studios, joining SG Digital on 1 May.

This latest arrival follows the appointments of Keith O’Loughlin as senior vice president in charge of sportsbook and platforms, Dylan Slaney as senior vice president in charge of gaming and Chris Armes who will serve as SG Digitals CTO. All four will report directly to SG Digital COO, Jason Walbridge.

Matt Davey, SG Digital CEO, welcomed the senior level appointments saying: "We've formed an extremely powerful team of technology and product leaders who are moving quickly with a dual focus.

"Firstly, maturing our EU-centric development and product capabilities to better support our larger UK and EU customer base, and secondly, establishing new capabilities in North America to meet the growing demand for our gaming products and be prepared for sportsbook expansion, should the U.S. become a newly regulated market."

In addition, the company have announced that current Scientific Games' Legal Director for the UK, Sue Dawson will take on the additional role of Deputy General Counsel for SG Digital, while Ryan Ripley has been appointed to the post of interim CFO for the brand.

Davey added: "As SG Digital, as an executive team, as individuals, our goal is to deliver on our customer-driven, product-led strategy with clear focus at speed. As SG Digital and across the entire Scientific Games Corporation, we are on our way."