The new system which is hosted via an Android or IOS tablet stores the customer’s image and contact information and then automatically distributes their profile to up to 10 Paddy Power shops in their area. In addition the system simplifies the photo identification process and has a responsive interface for shop staff.

Commenting on the introduction of the new process, David Newton Managing Director of Retail at Paddy Power said: “Providing quick support for customers who want to self-exclude is a key element of our responsible gambling agenda. We believe that this new process will make self-exclusion easier and quicker for our customers and hope that other retail betting-operators join us in providing this service.”

Following a successful trial of the product in Kent with all betting operators in the area taking part, the electronic system has been developed by Responsible Gambling Consultancy Ltd so that any betting operator can sign up to use the system.

The new process, which is GDPR compliant, will be available in all UK Paddy Power shops by June 2018 and will also be launched across all Paddy Power shops in Ireland later in the year.