H G2 have joined forces with Bid Shopping to launch a new bingo website.

The software providers have teamed up with the broadcasters to showcase bidbingo.co.uk. The site will boast GTECH G2’s wide selection of bingo games and embedded side games, including ‘Chippendales: The Reel Deal’, while live presenters and special chat features are also on offer. GTECH G2‘s International Bingo Network (IBN) is the largest bingo network in Europe.

The new venture will be marketed across Bid Shopping’s three TV shopping channels, while emails and direct mail will also be sent to their client database.

GTECH G2 vice president William Scott said: “We’re very excited to work with one of the UK’s largest multi-channel retailers. We see this as a great opportunity to reach more players due to the similar target audience profile between bingo players and bid shopping.”

A bidbingo.co.uk spokesperson added: “We have a massive audience that we’re sure will love and embrace Bid Bingo. We plan to utilise every arm of our business to deliver the best bingo experience to our customers and we’re confident our partnership with GTECH G2 will do just that.”