The announcement was made prior to the company’s Capital Markets Day, along with the outlining of new financial targets and new ventures in the development of games and eSports. However, it was stressed that the current dividend policy would remain unchanged.

MRG’s new financial targets will see the group aiming for an annual growth rate of 25% by 2020. With an EBITDA margin expected to be at 15% by 2020 and going forward.

Commenting on the rebranding and other pre-Capital Markets Day announcements Per Norman, CEO of MRG said:”MRG is a digital, high growth company with a significantly broader operation with more brands and larger geographical presence than a year ago. We invest in new innovative digital areas within iGaming and eSports. MRG is reflecting our vision ‘Shape the future of the iGaming industry’.”

The announcement also included some positive financial results for the newly named MRG. In the period 1 April to 22 May the company’s revenue grew by 40% year-on-year along with a 60% increase to customer deposits during the same period.