The Athens-based company said on Wednesday that it planned to produce and distribute the channel from their own content hub. It is set to include 15 hours or more of live racing content, expected to cover the retail hours of European gambling operators.

The service will also feature a fully documented race feed, with bespoke options available, including custom scheduling and content mix.

On the launch of channel, Vermantia’s Chief Product Officer, Yiannis Gangas, said: “The European Racing Channel is a unique product in the international markets due to its unbeatable combination of top quality content from ARC, extended time-coverage, cutting-edge design and single data feed integration.”

The launch comes after ARC acquired Vermantia in March, and is part of ARC’s plan to provide racing content around the world from Vermantia’s Connect service.