NEWS
18 March 2014
Yggdrasil Gaming announce partnership with Unibet
By Gambling Insider
iders Yggdrasil Gaming have struck a deal with their biggest operator to date, Unibet.

The providers, who specialise in slots, lottery games and pooled progressive jackpots, will equip Unibet with their entire gaming portfolio, including all of their "ground-breaking games products" and "rapidly expanding roadmap of new offerings".

Fredrik Elmqvist, chief executive of Yggdrasil Gaming, said: "Unibet is one of the most recognisable, fast moving and strategically savvy betting and gaming brands on the market. We're delighted they've agreed to partner with us, allowing their huge customer base access to our games."

Yggdrasil's portfolio boasts a "variety of popular casino games" such as their new video slot Winterberries, successful Jokerizer slot and Lotto7, a daily lottery draw and progressive game offering players a €2.5m prize.

Elmqvist sees the deal as a "huge endorsement" of their work, adding: "Given the momentum we've built recently, I think we're going to have to start increasing our fees for new clients from now on!"

Daniel Eskola, head of gaming at Unibet, said the operators are particularly looking forward to adding the lottery to their services and improving their product portfolio with help from Yggdrasil.

He continued: "Unibet is impressed with the high quality of Yggdrasil's slot games and feel confident our players will enjoy them too."

Emma Rumney