w interactive social gambling platform described as a “3rd generation social casino” will be launching soon.

Proclaiming itself to be “the world’s first social gambling casino”, BlingCity brings together social media and online gambling, featuring games provided by suppliers Net Entertainment.

The platform, which is owned by Cosmopolitan Holdings Limited, boasts a customised loyalty programme as well as a “commitment to user-friendliness”.

BlingCity CEO Daniel Sahlin said: “I am fed up with shallow and unrewarding loyalty programmes and, to be honest, the boring static online casinos that exist today. I want to show the world an online casino that truly creates value for the customer!”