ne poker room PKR are to relaunch their affiliate programme with Income Access.

PKR’s programme will now include the affiliate marketing and software provider’s ad serving Traffic Optimisation technology, a tool which will offer greater control over campaign strategy as well as geo-location targeting to a city level and channel path reporting transparency.

In addition to the brand’s online poker offering, members of the PKR affiliate programme will also be able to promote a sportsbook service, offered in association with Global Betting Exchange Alderney Limited.

Income Access CEO Nicky Senyard said: “We’re proud to be partnering with a brand of PKR’s reputation and expect recent technology developments to better support PKR and other leading poker brands.

“The fact that our companies share a commitment to innovation makes this partnership very exciting for us, as well as the affiliate community.”

Paul Archer, head of affiliates at PKR, added: “Moving PKR Affiliates to the Income Access platform is an important step towards the continued growth of the programme.”