Earlier this year, the regulator introduced advertising restrictions for live sport on commercial television and radio, public-service broadcaster SBS, subscription television and online platforms.

Now, the ACMA has applied the same ban during online streaming, prohibiting gambling advertising between 5am and 8:30pm.

Any advertising outside those times will be subject to certain conditions. For example, no gambling promotional content of all kinds is allowed during play, while longer sporting events – such as golf and tennis – are subject to limitations on the frequency of adverts.

The new rules will come into effect on 28 September and will also encompass esports, although they will not affect horseracing, harness racing or greyhound racing.

Nerida O’Loughlin, ACMA Chair, said: “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions.

“This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”