The Swedish group recently signed an agreement with Hard Rock Hotel & Casino Atlantic City, ensuring it can enter the sports betting market in New Jersey.

Kindred has followed that up by partnering with SG Digital, enabling it to use the supplier’s Open Platform System for player account management and Open Gaming System for game aggregation.

The deal is for three years, with an option to extend for another two years, while Kindred has also emphasised its aim to expand to other US states.

Manuel Stan, SVP Kindred US, said: “We are delighted to partner with SG Digital in the US, giving us swift access to the market and our coming US customers a truly great gambling experience on a top technology platform.”

Dylan Slaney, SVP Gaming at SG Digital, said: “This partnership signifies a bright future for SG Digital and Kindred in New Jersey. The growing market will benefit greatly from our Open Gaming System and Open Platform System technologies.”