Perform CEO and Founder Simon Denyer will lead the group alongside new CFO Stuart Epstein.

Epstein boasts a 20-year track record at Morgan Stanley and previously served as CFO for NBC Universal.

DAZN will be the group’s consumer-facing brand, while Perform Content will be responsible for “B2B activities.”

Ross MacEacharn takes up the role of Perform Content CEO, although both brands will report into one board, chaired by Executive Chairman John Skipper.

Skipper said: “We have two enormous growth opportunities but they are distinct from each other. Consequently, we are re-organising to create dedicated management and standalone teams each with a clear and focused agenda and mission.”

DAZN Group CEO Denyer said: “The exceptional growth and execution of DAZN in its first seven markets means we need to focus our efforts around our primary growth engine.

“Our B2B division continues to grow but now is the time for it to have its own separate identity and investment plan. We are delighted that it will continue to use the Perform name.”