His role will see him drive MGM Resorts’ entertainment and sports operations and develop and maintain industry partnerships.

Responsible for finance, strategy, booking, marketing, sponsorships and ticketing for MGM Resorts’ theatres, showrooms and arenas, Kliavkoff will be based in Las Vegas and report to MGM Resorts President Bill Hornbuckle.

Hornbuckle said: “George is joining our company at an exciting time and will play a key role as we both build on existing successful partnerships as well as continue to expand our industry-leading sports and entertainment offerings.”

"His innovative approach and knowledge in the entertainment and digital world will strengthen our reputation as a company that provides world-class experiences for our guests to enjoy."

Kliavkoff has more than 20 years' experience leading media and entertainment strategies. He most recently served as CEO of Jaunt Inc., an augmented and virtual reality startup with clients such as the NFL, NBA and MLB.

President Hornbuckle also announced MGM Resorts will continue its business relationship with Richard Sturm, the company’s long-serving former President of Entertainment and Sports.

The resort has signed an exclusive three-year deal with Sturm’s new company, Las Vegas Live Entertainment and Sports. The agreement will see Sturm provide business advice and oversee key relationships.