simulation technology provider Bettorlogic has agreed deals with three European operators.

BetClic Everest and Bwin will utilise the firm’s football, tennis and NFL services, while Betsson will initially just take football.

Bettorlogic’s solutions provide players with reasons to continue betting across a range of markets, suggesting additional wagers based on the customer’s behaviour.

Its Livelogic product offers in-play updates that react to match situations in a manner designed to stimulate customer interest.

The firm’s services can be integrated across web, mobile and affiliate platforms.

The company is also beta testing a mobile app which will allow users to create their own alerts based on their favourite football matches and markets.

Bettorlogic CEO Andrew Dagnall said: “We’ve been solely focused on bet stimulation for a while now and our strategy is really paying off.

“Sportsbooks are looking for sticky products that give customers a reason to bet and our market-leading technology means our coverage is both customisable and scalable.”

Pascal Brouet, product and innovation director for BetClic Everest Group, added: “Thanks to Bettorlogic, both our main brands, Betclic and Expekt, will now be offering a wide range of interesting content to our customers designed to assist them with their betting decisions.”