Bethard is known for its football promotion “The Zlatan Challenge,” launched during this year's Fifa World Cup, which was a prediction tournament with a total prize pool of €200,000.

SBTech’s sportsbook will continue to be the main structure for Bethard, as it looks to become a more successful international betting brand.

Andrew Cochrane, CCO of SBTech, said: “The extension of our agreement with Bethard is a testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.”

Erik Scarp, CEO of Bethard, said: “Our partnership with SBTech has been a significant growth driver for the business across key markets, and I’m delighted we have agreed a long-term extension in line with our rapid expansion into a host of new and emerging territories.”