In his 28-year career, Alvarez has spent 18 years in regulated gaming and sports. He left his role as President and CEO of Inspired Entertainment in May after 16 years with the company, which he founded in 2002.

He also co-founded and served as Non-Executive Director of Gmatica SRL, a leading Italian regulated network gaming concession.

Andreas Meinrad, CEO at BetVictor, said: “We are delighted to welcome Luke to our board. It’s an important time for BetVictor as we continue to evolve and expand, and the strong skills and experience Luke brings are vital to help us taking our strategy and product development to the next level.”

Alvarez said: “It’s an exciting time to be joining BetVictor. The company has strong industry-leading, in-house technology capabilities that are paving the way in the highly competitive mobile sports and gaming space.”