Betsson has been operating in the country since 1963, and has licences in twelve jurisdictions.

The re-regulation of the market will take effect at the same time Betsson's license will become active.

Pontus Lindwall, CEO at Betsson, said:  “It is good that Sweden opens up the gaming market for free competition in a controlled environment. We look forward to operate on our Swedish home market as a recognised operator on equal terms.”