In an exclusive interview with Gambling Insider at the end of 2015, Alexander predicted the operator would become the world's biggest online sports betting group within five years.

That prediction has already come to fruition through the acquisition of Ladbrokes Coral in March and, when asked where he hopes GVC will be in another three years, Alexander projected a share price of £20.

GVC is currently trading at £7.27 per share, although that price has fallen from a high of £11.70 at the end of July.

He told Gambling Insider: "It’s all about delivering shareholder value. In three years’ time, I’d hope the share price is £20. That’s what I would like to think.

"How do we get there? We have quite a few ideas. The US is obviously going to be important. Organic growth and grabbing market share in our key markets will be important and we might do more M & A.

"But what I want to do is get to £20 and reward our shareholders. I’m a shareholder as well and that’s what it’s all about."

Alexander was speaking exclusively for the CEO Special of the Gambling Insider magazine. Register here for free access to the full interview when it is published in January.