Higgins has nearly 20 years of executive level experience in the gaming industry, with roles focusing on strategic financial management, capital formation, acquisition strategies and investor relations.

Before joining Affinity in June, she was involved with establishing VICI Properties, a spin-off from Caesars Entertainment Operating Company.

From 2014 to 2017 she was CFO at CEOC, the largest subsidiary of Caesars Entertainment. Earlier in her career, she served as CFO of Global Cash Access Holdings, Herbst Gaming and Camco.  

She said: "I am excited to lead Affinity and deliver on our commitment to further enhance Affinity as a local casino leader in an evolving gaming landscape."

Higgins replaces former CEO, Anthony Rodio, who was announced as Mark Frissora’s successor as Caesars CEO yesterday.

Eric Fiocco, previously Affinity’s Senior Vice President and CMO, has been named COO, taking over from Higgins. However, he will also continue in his role as CMO.