Specifically geared towards anti-money laundering legislation, employees of operators can report a company’s violation or potential violation to a contact listed on the regulator’s website.

This will send an anonymous and encrypted report to the Danish Gambling Authority, which will then conduct its own legal assessment and subsequently decide is further action is needed.

The launch of this scheme follows increased legal measures from the Danish regulator. A new code of conduct published by Spillemyndigheden in March hopes to strengthen consumer protection and lower the risk of gambling addiction in the country.

The code is due to come into effect on 1 July and has been structured by the Danish Online Gaming Association (DOGA) in partnership with the country’s slot machine operator association, Dansk Automat Brancheforening, and the country’s casino operator body, Dansk Kasinoforening.

A waning on bonus offers was also issued by Spillemyndigheden. In April, the regulator warned operators to ensure that bonus offers are in line with rules set by the Danish Consumer Ombudsman in February 2016.

These rules apply to offers such as free bets and free spins for online slot games, with the use of the word ‘free’ only permitted if there are no additional betting requirements, according to the regulator.