Having sponsored Wolverhampton Wanderers last season, the Asian betting company has remained in the Midlands and its logo will now feature on Aston Villa’s home and away shirts.

Wolves recently swapped W88 for new sponsor ManBetX.

W88 specialises in sports betting, live dealer casino, poker, slots and lottery games.

Aston Villa was previously sponsored by 32Red, which also sponsored Leeds United, Middlesbrough, Preston North End and Derby County last season.

Aston Villa’ CCO Nicola Ibbetson said: “This is a record-breaking commercial partnership for the club; our promotion to the Premier League offers our club partners a global platform to reach our worldwide fan base.”

Hilly Ehrlich, W88 Business Development Manager, said: “W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”