GVC-owned Bwin first sponsored the Spanish football team in the 2016/17 season, and has now expanded the deal to be the club’s front-of-shirt sponsor and feature on its training shirts.

The agreement includes both the first team and VCF Mestalla, the club’s reserve squad, in all official La Liga, Copa del Rey and European competitions.

Anil Murthy, Valencia CF President, said: "Valencia CF share Bwin’s virtues and I am convinced strengthening this alliance will be tremendously beneficial for both parties. We hope to make history together."

Bwin is the second operator to be confirmed as a La Liga team’s main sponsor this week; Marathonbet secured a two-year deal with Sevilla FC on Tuesday.

This agreement makes Marathonbet the principal partner and front-of-shirt sponsor of the La Liga team from the start of the 2019/20 season, with the operator’s logo to appear across the Ramón Sánchez Pizjuán Stadium and on match-day interview backdrops.

Championship team Reading FC also confirmed its new principal partner today.

Online casino operator, Casumo, will be displayed on the front of Reading’s first team and adult replica shirts until the summer of 2021.