or Chandler have rebranded as BetVictor in the UK.

The decision to change the name was taken in order to keep the company’s UK operations consistent with those covering other European markets where the firm is already known as BetVictor.

The new home of BetVictor is Betvictor.com, with the website designed to offer customers a more engaging betting experience.

The company say that improved navigation and functionality are central to the new site, complimenting a continuing wide selection of betting opportunities.

BetVictor Chairman Victor Chandler said: “As a company we are always innovating and moving forward, as well as extending our brand across new territories.

“The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.

“I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”