The company will use pitch-side technology, which will then be distributed to licensed operators outside of Italy through Genius Sports’ sports betting arm Betgenius.

As part of the deal, Betgenius will offer sportsbooks Serie A content.

In return, Genius Sports will provide the Italian football league with a return from betting on its matches.

Jack Davison, Genius Sports Group CCO, said: "Our partnership with Serie A is another example where we work with the most important global sports competitions to ensure our sportsbook operators have complete confidence in the security of their data supply."