ider BetOnSoft has announced it will rebrand as Saucify.

The firm said the rebranding – which is part of a wider strategic marketing plan– provides it with a name that helps it stand out against many bland brands in the industry and better reflects its ethos of dynamism, originality and speed to market.

A company spokesperson said: “In truth, BetOnSoft wasn’t the most dynamic of names and didn’t reflect our unique and innovative offering.

“Our branding, marketing and messaging will all benefit as a result of our new corporate identity. The name is a perfect fit for what we have done for the last eight years and what we intend to continue doing in the future – spicing up the gaming market with some of the best casino content available on desktop and mobile.”