The sponsorship with Unibet will include fan and hospitality experiences for Unibet customers, as well as an in-arena presence at the Devils' stadium.

The NHL team has agreed multiple sports betting partnerships, featuring FanDuel, William Hill US and Caesars Entertainment.

Unibet debuted in the New Jersey market this summer and has introduced its sports betting platform and app in the Garden State.

Unibet also agreed a deal to become the front-of-shirt sponsor for Belgian football team Club Brugge, as well as featuring on Leeds United’s match kit during the club’s pre-season tour of Australia.