Through the partnership, 10Bet will develop promotional content and marketing activities for Juventus supporters while receiving brand exposure.

The partnership is the latest of 10Bet’s football deals, after signing a multi-year shirt sponsorship agreement with English Championship team Blackburn Rovers in 2018, and announcing ex-professional player Didier Drogba as brand ambassador earlier this month.

A 10Bet spokesperson said: “We’re thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles.

“We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.”

Giorgio Ricci, Juventus Chief Revenue Officer, said: “The particular attention paid to the global markets and audiences, a key theme for 10Bet and the club, attests to the perfect synergy between our companies.”