The service focuses on fixtures played at off-peak times and seeks to provide a more engaging experience and improve customer retention during quiet scheduling periods, according to the supplier.

Betgenius said the new content will “plug gaps in in-play betting schedules”.  

The service will provide thousands of low-latency streams, derived from partnerships Betgenius has with official rights holders in multiple sports.

Video will be paired with Betgenius’ official data and live betting services.

Bet365 was among the first operators to bring the streaming service on board, with more announcements expected soon.