Collins co-founded Cashcade in 2001, later developing bingo site and flagship brand FoxyBingo, which was sold to PartyGaming for £96m ($123.9m) in 2009.

In 2018, he co-founded Gaming Realms, which is focused on providing real money gaming opportunities for mobile.

Gaming Realms sold its B2C subsidiary Bear Group to River iGaming for £11.5m in February this year.

In the new role, Collins will oversee the development of News UK’s gaming brands, including Dream Team, Sun Bingo and Sun Racing

Scott Taunton, CEO of parent company Wireless, said: "There are few more experienced players in the online gaming space than Simon Collins.

"He has a history of building audiences and value around brilliant digital gaming brands."

Collins said: "I am particularly excited to take up this new role as I believe there are a number of opportunities to develop the existing business.

"I’m looking forward to working with what I know is a very talented team, across some of the UK’s biggest brands."