New players will receive a ‘Bet £10 and get £10 Free Bet,’ with UK Country Manager Greg Tatton-Brown adding: “It’s a clear and straightforward offer, which is aligned with the experience that the product has been developed to provide – sports betting made simple.

“I am excited to be able to bring Casumo’s approach to UK sports fans. We have put the player front and center in the development of a sportsbook product that is approachable and user-friendly.”

The back-end of Casumo's sportsbook is supplied by Kambi.

Founded in 2012, the Malta-based  operator has been a partner with English Championship football club Reading since last June , where the two have worked together to support responsible gambling and fundraise at special events.

This includes promoting problem gambling advice website Casumo Cares during a Reading match last month, with shirts being auctioned off to raise £3,106 for GamCare’s BigDeal program.