Kindred has entered into a partnership with the not-for-profit organisation, which is working to promote active living as a fundamental parameter for a holistic approach to mental health.

The operator’s donation will give the charity exposure rights during all EHF games played in Norway, valid for both the men’s and women’s championship in 2020.

Timo Mastelinck, Global Head of Sponsorships at Kindred, said: “Donating our exposure rights during the EHC games played in Norway to ENALMH follows our efforts to raise awareness of mental health across Europe.

“If we can contribute to raise awareness of how to prevent mental health problems by this donation, then it is a win-win situation. We are proud to support ENALMH in its important work.”

Last week, Kindred launched a new campaign through its 32Red brand, aiming to promote healthier gambling behaviour and spread awareness of GambleAware.

The ‘Stay in Control’ campaign will feature a series of YouTube videos, the first of which includes Derby County football player/coach Wayne Rooney.