Aiming to assist those beyond the gaming industry, Casinomeister has emphasised the strain "on many small business that have been closed due to lockdowns" as a result of COVID-19.

With casino forums already a central feature to its site, the affiliate has now created a new forum section, allowing small non-gambling-related businesses to form threads and post links to their online and offline stores.

Bryan Bailey, Director of Casinomeister, said: "We are doing what we can to ensure small businesses affected by the COVID-19 virus restrictions can have a lifeline to weather out this storm.

"Many of our members either work, own or rely on small businesses for their livelihoods.

"If you are a shop owner or work in a shop, or you have close friends or relatives that fall into this category, please post whatever you like about the business, including photographs and links to its online store."