Bliss joins the safer gambling national charity after three years in the Gambling Commission’s communications team, most recently as Stakeholder Engagement Manager.

He also worked as the Commission’s Public Affairs Officer, being involved in the launch of the National Strategy to Reduce Gambling Harms.

YGAM says Bliss joins at a key point in the charity’s development, as it works with GamCare and the Betting and Gaming Council to deliver a national education programme, aiming to reach seven million 11-19 year olds in the UK by 2024.

As a result, YGAM plans to increase its headcount from 26 to 42 by the end of Q1 2020.

YGAM Co-Founder and CEO, Lee Willows, said: “I am delighted to welcome Daniel to what is an agile, inspirational and committed team.

“His role at YGAM is to advance the organisation’s marketing and communications across all channels; helping drive the successful workshops and programmes as supporting partnerships with commercial organisations operating in the gaming and gambling space.

“I am confident in his role as part of the senior leadership team, he will play a crucial role in helping YGAM achieve its objectives.”