The lottery operator will donate 20p from every £1 ($1.22) bet on the Win-Win Charity Lotto game, to The British Red Cross, Hospice UK, Keep Britain Tidy and the Marine Conservation Society.

Each wager placed will cost £1, with the jackpot fixed at £250,000 for every draw.

The format and results will be taken from the official French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls will be drawn, with 10 bonus balls up for grabs.

The chosen charities welcomed the move, with The Marine Conservation Society director of fundraising and marketing, Mike Crossley, saying the money will be valuable at such a challenging time for charities, with all four being able to undertake more work as a result.

Lottoland CEO Nigel Birrell said: "The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business.

"We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do."