It just so happened his interviewer was a Liverpool fan, too.

Watch our exclusive Q & A with the Betsson Group CEO below, as Svensson reflects on Liverpool ending its 30-year wait for a league title, as well as discussing the return of major sports betting markets.

On an industry note, Svensson talks through Betsson’s recent acquisitions of Gaming Innovation Group brands, the rise of esports and whether table tennis betting can carry on surprising operators.

The executive also discusses the return of the gaming sector’s events circuit, as industry trade shows try to establish when is best to make a return to land-based events.