The portfolio, initially introduced to leading retail operators in September, is now accessible to all major betting operators in the market and will provide localised versions of Kiron’s virtual football and horse racing products online via the Jika Sports brand.

Breaking new ground on its home turf, Kiron is the first online games supplier to make virtuals available across all major South African bookmakers including top names Hollywoodbets, Supabets, Betway and World Sports Betting.

“Being the first to go live online in our home country with Jika Sports is a great milestone for us and our team, giving testament to the value proposition presented by our strong games portfolio and localised offering,” said Steven Spartinos, co-CEO of Kiron. “South Africa has a long established and successful track record as a key regulated market internationally and the positive uptake of Jika Sports demonstrates the growing demand for fresh content among both players and operators locally."

The gaming company hopes to change the way people bet on sports in the most significant African gaming market by focusing on the nation's most loved sports – Jika Soccer and Jika Racing.

Jika Soccer is available in English, Italian and Spanish league formats, while Jika Racing consists of Kiron's suite of racing games, including horse racing, motor racing, jumps and greyhound racing.

The company's online debut in South Africa builds on a period of strong commercial growth and completes a trio of recent first-to-market launches in regulated territories after it premiered virtual content to players in Spain and Colombia.