Focusing specifically on affiliate operations in the US, the exec talks us through the differences in content between US and European markets.

Von Behr also discusses Spotlight Sports Group's plans in the US (formerly Racing Post Group) as well as how other affiliates and operators may be approaching the different state markets within the nation.

Click play on the video below to watch what the director had to say, while you can find the rest of our GI Huddle interviews here.