The agreement will see the Irish bookmaker become the main sponsor for the club, with its logo to feature on the front of Coventry’s home and away playing kits for the new season.

The deal is Coventry’s highest value front of shirt sponsorship deal since the 2011/12 season, with the club now plying its trade in the Championship, after winning the third tier of English football last season.

Now the largest independent bookmaker in Ireland, the news follows on from the operator’s expansion in the UK and the Midlands, which saw it acquire 13 stores in the area last year. Boylesports is also the shirt sponsor of fellow Midlands and Championship club, Birmingham City.

BoyleSports CEO Conor Gray, said: “Having chosen the Midlands to be the base for our expansion into Britain, we are proud to cement our commitment to both Coventry and to the wider Midlands area with this deal.

“We see exciting times ahead for BoyleSports in the Midlands and with their recent promotion to the Championship, we wish Coventry City all the very best in their upcoming season.”

Coventry City CEO Dave Boddy added: “BoyleSports have already shown great enthusiasm about their new sponsorship and supporting the Sky Blues, and we look forward to working with them.”