“Snaitech is one of the key players in the Italian market and we’re delighted to have signed this content distribution deal with them,” said Playson senior account manager Christos Zoulianitis. “The new partnership is a fantastic way for us to strengthen our position in Europe and we look forward to entertaining its player base with our diverse range of games.”

The deal also gives Snaitech access to Playson’s integration-free engagement tools, including free spins, jackpots and regular network tournaments, all designed to drive player engagement rates.

Alessandro Graziosi, BU digital director at Snaitech added: “We pay close attention to the partners we choose with the constant aim of guaranteeing our customers a gaming experience that is both immersive and sustainable at the same time. Playson guarantees these fundamental requirements for us and, in the context of our offer, it will certainly represent an added value.”