The deal, which runs initially for the 2020/2021 and 2021/22 seasons, will see the operator become Fulham’s main team partner, with its logo displayed on the front of club’s first team and women’s team shirts.

BetVictor’s branding will also feature around the team’s Craven Cottage stadium, and on the club’s official website and social media platforms.

The operator replaces Filipino online gambling company Dafabet, who was the main shirt sponsor of Fulham for the past two seasons, after agreeing a deal in 2018. BetVictor previously sponsored Premier League champions Liverpool’s training kit, between 2016 and 2019.

BetVictor CEO Andreas Meinrad said: “The Premier League always provides compelling drama. We know how much football means to our customers and we share their enthusiasm for the beautiful game. It’s all eyes on Craven Cottage for Saturday's big kick-off."

Alistair Mackintosh, Fulham FC CEO, added: “BetVictor shares our passion for success and we hope to develop our relationship further throughout the duration of the partnership, in order to achieve and exceed our goals.”

The news follows several gambling operators signing similar sponsorship deals with other Premier League clubs recently, with Sportsbet.io agreeing a deal with Southampton, and W88 becoming the shirt sponsor of Crystal Palace.

The new Premier League season gets underway this Saturday 12 September, with Fulham hosting Arsenal.