In addition, Yabo Sports has become the latest partner to join the club’s virtual fan village as part of their Digital Summer Tour, thereby boosting the operator’s engagement with Chinese fans and helping AC Milan increase its brand exposure in Asia, which has seen huge commercial opportunity for teams.

“We are very excited to join hands with AC Milan, a club with the second largest fan base in China,” said Yabo Sports chief marketing officer David Lee. “For the next three years, we very much look forward to working closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond.”

AC Milan chief revenue officer Casper Stylsvig added: “We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region. Delivering high performance, localised partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy.”